Roland In Talladega Winners Circle

A CHEVROLET decked out with a Roland Logo crossed the finish line first at Talladega Superspeedway to win the NASCAR Money Lion 300 Series race on April 27. The Richard Childress Racing car was driven by Tyler Reddick. Roland Corporation's sister company, Roland DG, manufactures the wide-format printers used to produce the colorful "wraps" that adorn more than 420 NASCAR race cars each year.
Dan Wilson, marketing director of Roland DG USA, said, "Having the Roland logo and colors associated with a high-profile NASCAR win generated national media exposure as well as excitement among Roland staffers and Roland-using NASCAR fans worldwide.